容易阅读的药膏
Easy-to-Read Ointment
这是与华润三九药业合作的一款药膏类设计项目，对现有药膏的使用方式上进行了重新思考，以及对药品有效信息做出了筛选，选择了以使用者的视角所需要的关键信息，并在视觉呈现上做出新的尝试。
在使用铝制药膏时，挤压会导致管体表面出现褶皱和变形，依附在铝管上的药品信息因此变得不易识别，这款设计将药品信息从管体转移至盖子，使用者不必再担心挤压管体造成的形变会影响药品信息的读取。与此之外，加大盖子的药膏比普通药膏更具备差异化和辨识度，能够让消费者快速地在货架上或药箱中识别出该产品。
Squeeze causes the surface of tubes wrinkled and deformed when using aluminum ointments, making the drug directions difficult to identify. This design transfers the drug information from the tube to the lid so that patient can use it securely without suffering from the disturbance of information reading. In addition, ointments with larger lids are more differentiated and recognizable than the conventional ones, allowing consumers to quickly identify the products on the shelf or in the medical kit.
2020 Spark Design Awards Winner - Silver
2020 European Product Award HONORABLE MENTION
2020 K-Design Award
Designer：Yang Chen, Yeqin Li
Many thanks to Mutian Yu, Sijie Chen, Yikai Huang for helping a lot in this project.
